To expand its operations in the emerging markets, the leading real-estate network – Lamudi has raised 16 million Euros (USD 18 million) for new investments, provided by Asia Pacific Internet Group, Holtzbrinck Ventures and Tengelmann Ventures. This will help Lamudiexpand its operations in Asia and Latin America, whereby its operations in Pakistan will also get tremendous benefits through this funding. Lamudi received the multi-million dollar investment after merging its businesses in the two regions, to form one company calledLamudi Global.
Lamudi.pk’s Country Director in Pakistan -SaadArshed, said: “Since the creation of Lamudi’sFoundation, our primary goal has been to build the biggest real estate platform in Pakistan. The needs and insights of house-hunters in the country should not be undermined; as with the growing usage of internet and launch of 3G & 4G services, they are engaging more deeply, with the online sources of information and evaluations, to adopt the same methods that are already commonplace in developed markets like Europe and USA.”
He further added that; “It is for this reason that we believe our product has resonated so strongly with property-seekers across Pakistan. This significant injection of funds is a great vote of confidence in Lamudi.pk’s business model and speaks volumes about the booming real estate sector in the region and the demand that exists here for online property search. We will use the investment to improve our product on both desktop and mobile, while quickly adapting to the changing trends of the consumers.”
In April, Lamudi received five million Euros (USD seven million) in funds from Tengelmann Ventures and other undisclosed investors, to boost its Asian operations. The company is now the leading property platform in Pakistan with more than 130,000 active property listings. Lamudi.pk has also signed more than 1000 real estate agencies across Pakistan and has opened 8 offices in major cities, all over the country.
Other milestones, which the property website achieved, are the launch of both Android and iOS apps during 2014, to meet the growing demand for mobile property search in the emerging markets. In its first year in operation, Lamudi.pk launched a range of innovative projects such as: participating in several Expo’s, conducting “Real Estate Agents Empowerment Programs”, launching its own property magazine by the name of “Lamudi Now” and an in-depth research report on the future of real estate in the emerging markets.
Launched by the German internet platform – Rocket Internet in October 2013, Lamudi is a global property portal operating exclusively in the emerging markets. Since its launch, the Berlin-based company has expanded to cover 32 countries in Asia, the Middle East, Africa and Latin America. Lamudi now hosts more than 550,000 property listings in Asia and Latin America alone. PR
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