Pakistan’s leading sandwich biscuit brand Prince recently donated educational supplies to over 2,500 students from 16 under-privelaged schools across Pakistan. This is part of Prince biscuits comprehensive Corporate Social Responsibility program through which it aims to help ensure a better future for Pakistan.
Prince has taken responsibility to contribute stationery for the whole academic year to students and for this it has partnered with Care Foundation in Punjab and Manzil Educational Organization in Karachi. Both NGOs have been functioning for child education in Pakistan for several years and have earned a reputable status in the society
In addition to providing for the under-privileged schools in the cities, Prince has taken its CSR program to the next level by reaching out to schools in Nara, one of the most remote and underdeveloped areas of the country. Located in the desert areas of Sindh, these schools are managed by Mrs. Sherood Hasan, member of the board of directors at Continental Biscuits Ltd.
Speaking about the initiative Group Brand Manager Ather S. Baghpatee said, ”Prince has always believed in the personal and social development of kids. Being a leading biscuit brand in the confectionery industry of Pakistan we consider this our responsibility to contribute to the society, especially for the neglected kids. Today we lay a stone for the betterment of kids who are not just our loyal consumer, but posses potential to take us forward in every aspect of life. We are hopeful that this step may encourage others to follow Prince’s vision of a literate Pakistan with a brighter future.”
The principals of the respective schools along with the representatives of both Care and Manzil expressed their gratitude for the zealous and genuine efforts by Prince to lend continuous support to enrich the lives of Pakistani children.
About CBL: Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Generale Biscuits of France which later became a part of Group Danone, the French food giants. In the year 2007 Danone sold their biscuits category and LU brand mark to Kraft Foods of USA. For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU. CBL has an array of products which are pre-eminent in the branded biscuit business both in Pakistan and abroad. CBL also manufactures and markets Mondelez’s global strategic brands like TUC and Prince and has already acquired a market leadership position in those sub-segments. Its unrivalled portfolio of brands has been meeting consumer needs for well over two decades and also includes such favorites as Tiger, Candi, Gala, Wheatable and Bakeri. CBL produces some of the best known crackers, cream variants, plain and ingredient-based biscuits in the country.
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