Karachi: Byco, Pakistan’s only vertically integrated Oil Company has launched Pakistan’s largest catalytic reformer, enabling the company to refine an additional 24,000 barrels of crude oil per day, raising Byco’s production of 92 RON premium motor gasoline fivefold. To celebrate this momentous achievement with every Pakistani, Byco is launching a campaign across Pakistan to share its delight with the whole nation.
A consumer promotion titled “Jashan Manao, Do Rupay Bachao”, has been launched at every one of Byco’s 321 retail outlets. Byco’s limited time offer gives its gasoline consumers a Rs. 2 discount on every litre of petrol. Only Byco is able to afford such a deep discount since Byco is giving its marketing margin to the retail end consumer.
Announcing the offer to customers, Mr. Asad Azhar Siddiqui, Byco’s Vice President said, “Byco is the only refinery in Pakistan producing 92 RON premium quality motor gasoline, the minimum quality standard set by the Government of Pakistan. To celebrate Byco’s major production enhancement, we have decided to share our delight with our customers by offering an unprecedented discount all across Pakistan at Byco’s 321 retail outlets. Through this campaign we are hopeful that more customers become loyal Byco clients who see us as their preferred brand for all their fuel needs.”
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