Dawlance – Pakistan’s no.1 home appliances brand, has created the Dawlance Solar Express – a colorfully branded truck that will display invertor and non-invertor models of Refrigerator and Chest Freezers, powered by solar-energy. The aim of this activation is to introduce the energy efficient range of Dawlance refrigerators and chest freezers, which are meant to impact the monthly electricity bill equivalent to that of two energy savers.
This vibrant float embarks on a two-month long journey from Karachi to Peshawar, carrying the energy efficient appliances of Dawlance. It is designed to create awareness among the masses about the benefits of hi-tech invertor machinery that can run on solar power.
Navigating across more than 43 cities of Pakistan, and demonstrating the appliances that promise unmatched conservation of energy, the Dawlance solar express is a first of its kind initiative, ever to be introduced by a home appliance manufacturer in Pakistan.
The devices displayed on the Dawlance Solar Express will be solely powered through a single Solar-Panel generating 300 watts, while mounted on the roof of this truck. Each of these appliance consume less electricity than two energy-savers bulbs, thus giving unbelievable economy in utility bills. These new refrigerators and chest freezers are built on high efficiency compressor and comes with an enhanced body with improved insulation that gives better cooling retention.
Solar-power technology is the most sustainable and environment-friendly solution, that promises an endless source of energy. It can reduce the world’s reliance on rapidly-depleting fossil-fuel reserves.
Dawlance Head of Marketing – Hasan Jamil stated, “Dawlance has positioned itself to achieve this new milestone in innovation by offering noticeable savings on electric bills for its consumers and the country at large. The Solar Express is an ambassador of the revolutionary technologies that Dawlance has created, to help the nation in reducing its energy-consumption, while the consumers get consistent performance from their reliable home appliances, to lead a comfortable and prosperous life.”
“The move has been designed not only to upgrade our millions of esteemed customers to the new technology standards on offer but also to benefit from the tremendous savings with these refrigerators and chest freezers which will have an impact of as low as 2 energy savers on the monthly electricity bills,” he added.
This campaign will also eliminate several misperceptions in the society, as it will prove that the new power-saving technologies are actually lower in prices, with much lesser maintenance costs in the long-run. Dawlance Solar Express, is a testament against these misconceptions, as it will demonstrate the amazing benefits of power-saving appliances that can run on minimum solar power.
Arçelik Dawlance is committed to extensive Research & Development, deploying teams of technology experts in numerous countries, including; Turkey, Thailand, Romania, and South-Africa, to help develop revolutionary products and home appliances. Dawlance has a deep understanding of the Pakistani market and life-styles. Hence it has always been successful in introducing cutting-edge technologies to meet the evolving needs of the consumers in this country.
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