Former Google executive aims to unlock Pakistan’s digital future with ‘Digital Pakistan’ initiative
Tania Aidrus has been made in charge of ‘Digital Pakistan’ - Prime Minister Imran Khan’s new initiative to herald a technologically driven environment for the youth. Here she talks to SouthAsia in an exclusive interview.
How would you explain the concept of Digital Pakistan?
Digital Pakistan is an overarching vision that aims to unlock the potential of Pakistan by architecting the foundations of its digital future - a future built on universal and equitable access with transparency and accountability, where technology touches and enriches the life of every citizen, thereby driving higher productivity and grants every Pakistani greater control, whilst unleashing their entrepreneurial potential, to propel Pakistan forward and secure its economic future.
What are your thoughts on the start-up environment in Pakistan?
I strongly believe that Pakistan’s startup ecosystem is at an inflection point. Our middle class is growing, which is driving growth in consumer spending. We have over 70M broadband internet users and, most importantly, we have a young, dynamic population and incredible talent. The diamonds are there, they now need to be mined, polished and packaged. It’s only a matter of time, a few big successes out of Pakistan will suddenly bring regional and then global attention to the massive opportunity that exists in the country.
Are you confident that Pakistan is moving in the right direction?
I’ll be completely honest, there has been no direction or vision set to date but things have continued to move forward due to the sheer persistence and resilience of our youth and the ecosystem. We should be much further ahead because we have ALL the building blocks and necessary ingredients. Can we collectively help move Pakistan in the right direction - YES! It’s very doable with the right plan, the right people and a can-do and inclusive approach.
How can this be a more structured, coherent and measurable pathway?
Like with most ambitious transformations we need a clear, comprehensive and articulate strategy and be able to see where we want to get to in the long term. Then we need to assign clear owners who can be held accountable for each milestone so we see rapid progress in the short-term. We just don’t have the time left to work in silos or be incremental in our approach anymore.
Will this also make a contribution to the IT job market in the country?
Absolutely - look at any comparable emerging market - the next billion dollar companies will come from tech - hundreds of thousands of new jobs will get created - and these will not just be jobs in technology but across all functions - once this ecosystem gets ignited. My favourite example is from Indonesia. It is about a homegrown unicorn called GoJek (think of Uber and Careem for motorcycles) - they recently released research that showed that they have added almost $4b to the Indonesian economy. There is no reason this cannot happen in Pakistan.
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