With #Spotify’s ‘Dhoom Dhaam Guaranteed’ campaign, the audio streaming platform is introducing a wedding songs destination, and curated playlists for every occasion
Spotify has launched its wedding campaign in Pakistan titled
‘Dhoom Dhaam Guaranteed’, to celebrate the wedding season that has just begun
in the country. With music being the heartbeat of every occasion, Spotify will
be soundtracking all key moments of a Pakistani wedding through this campaign,
while also launching a go-to destination with personalized and curated
playlists for wedding festivities.
With weddings in Pakistan being grand cultural events that
sometimes begin almost a month before the actual wedding date, Spotify has made
it easier than ever to access every festive track through a single wedding
destination. The ‘Sound of Shaadi Season’ destination features 7 customized
playlists which include; ‘Shaadi Hits’, ‘Dholki Tappay’, ‘Shaadi Bhangra’, ‘Mehndi Hits’, ‘Dulhan Entry’, ‘Baraat Entry’ and ‘Rukhsati’ -
each containing a list of songs that have and continue to set the groove for
all the festivities at Pakistani weddings by highlighting the essence of each
event and rekindling our traditional ‘Shaadi’ nostalgia.
Spotify in its ode to ‘Dhoom Dhaam Guaranteed’ is marking the
launch of the Shaadi destination with three TV commercials centered around pre-wedding stress,
the complex dynamics of family relationships and dance preparations.
Speaking about the campaign, Talha Hashim, Spotify’s Marketing
Manager for Pakistan, Bangladesh and Sri Lanka said, “Weddings are one of the
biggest celebrations in Pakistan. A lot of time and effort is put into planning
the events and it is rare for them to go just as planned. So, we took it upon
ourselves to add a melodic lens to the whole wedding euphoria, that as long as
you have Spotify, 'Dhoom Dhaam' will be guaranteed.”
In addition, “Dhoom Dhaam
Guaranteed” campaign will catch your attention through a rich media mix
including radio, digital, and out-of-home placements across Pakistan.
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