The music streaming giant recently crossed 200 million paid subscribers globally with the overall listener base expected to cross 500 million by March 2023.
According to a recent report
published by Data Darbar, an independent market
intelligence platform, Spotify has made up more than half of all 23.5 million
app downloads in the audio streaming category becoming the most downloaded
audio streaming app in Pakistan for 2022.
Spotify’s growth in the country has reflected in its wide
range of personalized features and offerings introduced specifically for the
Pakistani market. The platform’s innovative pricing model, that once again, was
the first localized version for any major streaming service, made it an instant
success in Pakistan. With options like carrier billing, the streaming service
made itself uniquely accessible to the masses. On top of that, Spotify’s
diligent focus on catering to the Gen-Z by promoting a host of emerging, fresh
talent in the country has enabled it to carve a unique place in the hearts of
Pakistani listeners.
The
music streaming giant recently announced its Q4 earnings, according to which, it
crossed 200 million paid subscribers as well with the overall listener base
expected to cross 500 million by March 2023.
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