Square Unveils Over a Dozen New Features to Help Businesses Win this Holiday Season
Square announced a new suite of solutions designed to give sellers a competitive edge this holiday selling period. With new features including Square Online’s Themes and Square for Retail’s AI-generated product descriptions, Square sellers can now further enhance their customer engagement across more channels and access additional automated tools to set them up for a successful holiday sales season.
“With Square Online’s latest features, I have been able to customize my site with my brand’s fonts, colors, and high-res photos of our pastries. When customers come into the store and they experience this magical wonderland with purple walls, all of this is also echoed on our website”
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To supercharge sellers’ online presence, Square is introducing Themes, a pre-built set of 19 high-quality site design templates for Square Online. Combined with additional customizable features such as colors, fonts, layouts, and buttons, sellers can create nearly infinite combinations of designs to make a unique and on brand website. Whether a retailer, restaurant, or beauty and personal care service, sellers and agency partners can select a theme that best fits their business to quickly get a website up and running, while also having the flexibility to personalize their site for a professional look that elevates the customer experience. Nearly a quarter¹ of consumers refuse to shop from a business without an online presence, making it crucial for sellers to bring their brands to life in an authentic and engaging way. Additional new features from Square Online offer even deeper customization to give sellers more control and flexibility to change their site design to match their brand aesthetic, including ‘Shop All’ pages; product detail pages; mega menus for larger catalogs; visually-engaging scrolling marquees and embedded native videos; and customizable buttons, custom fonts, and icon sets.
“With Square Online’s latest features, I have been able to customize my site with my brand’s fonts, colors, and high-res photos of our pastries. When customers come into the store and they experience this magical wonderland with purple walls, all of this is also echoed on our website,” said Kyra Bussanich, Founder of Kyra's Bake Shop in Lake Oswego, Oregon. “I am not a web designer, I am an entrepreneur and a pastry chef, and Square Online is so easy to use, functional, and design-forward. It's automatically optimized for mobile which is how so many of my customers access my site, and on top of that, our sales numbers doubled when we switched to Square Online.”
Additionally, Square is putting generative AI into the hands of retailers ahead of the holidays. Automatically generated descriptions help retailers write compelling titles and descriptions for new products, which appear across all sales channels at once. For sellers with large catalogs, this automated feature removes the manual back-end work required to describe and list each item for sale – ultimately improving operational efficiency and giving sellers time back to focus on other tasks.
"Square's auto generated product descriptions feature has completely transformed my business. Typically, it is a manual and time-consuming process to write compelling descriptions, especially when we have more than 30 new items coming in every day. The more I use this feature, the more the descriptions have evolved to become specifically tailored for my business. We're already expanding our inventory for the upcoming holiday rush, and now I have the ability to draft far more engaging content for my customers in half the time,” said Randy Fulk, Co-Founder of Korie's Kloset.
Inventory Solutions to Keep Operations Organized and Never Miss a Sale
As sellers prepare to introduce seasonal inventory, Square for Retail is launching additional new features designed to streamline inventory management – thus saving precious time for sellers.
Fulfillment Tools That Make Gift Giving (and Getting) Faster
The holidays are a particularly demanding time among consumers as they look to receive packages in a timely manner, with Square tracking over 6 million² packages shipped out by sellers last season. With efficiency and speed top of mind for retailers this season, Square has introduced a lineup of enhanced fulfillment management tools, enabling retailers to operate at max efficiency and deliver omnichannel orders at scale.
Maximizing Customer Engagement and Retention Through the Holidays and Beyond
To cut through the competition during the holidays, Square has also rolled out new customer engagement features dedicated to expanding consumer touchpoints for sellers.
“Retailers choose Square because our technology helps automate critical operations within their businesses, and scales with them as they grow,” said Roshan Jhunja, Head of Retail at Square. “As their needs become more sophisticated, they can tap further into Square’s fully integrated ecosystem of tools. We remain focused on providing sellers with the technology they need to unlock new growth channels and maximize their sales during the holidays and beyond.”
For more information on Square’s integrated ecosystem of commerce products, visit squareup.com.
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