Jubilee Life, Pakistan’s largest life insurance provider in the private sector, has signed legendary cricketer and former Pakistan captain Wasim Akram as the face of its ICC Cricket World Cup 2015 digital campaign.
Karachi: Jubilee Life, Pakistan’s largest life insurance provider in the private sector, has signed legendary cricketer and former Pakistan captain Wasim Akram as the face of its ICC Cricket World Cup 2015 digital campaign.
With the World Cup fever in full flow, Jubilee Life kicked off its campaign, unveiling Wasim Akram as its brand ambassador for the World Cup on the digital platform.
During the tournament, Wasim will be seen communicating with fans on social networking websites via Jubilee Life’s Facebook and Twitter pages through videos, pictures, comments and expert views and analysis.
“Signing Wasim Akram as brand ambassador for our World Cup campaign is a testament to Jubilee Life’s philosophy of supporting and giving importance to sports and cultural events in Pakistan,” said Javed Ahmed, Managing Director and Chief Executive Officer of Jubilee Life. “Wasim is a cricketing legend who has unparalleled achievements in the sport and we’re delighted to be associated with him for our World Cup campaign.”
The legendary Wasim Akram, on signing on with Jubilee Life said: “I’m excited about Jubilee Life’s World Cup campaign. We have some fascinating activities planned and the fans can expect a lot of fun throughout the tournament.”
Jubilee Insurance is a global brand of Aga Khan Fund for Economic Development (AKFED) that offers diverse insurance solutions (life, health and general). Jubilee Life has been the pioneer in Bancassurance distribution and is the market leader among private sector life insurance companies in Pakistan. With an average growth of 38% over the last five years, Jubilee Life is the most profitable and valuable life insurance company on the stock exchange. PR
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