Led by Mobilink’s robust sales and distribution model, Mobicash possesses the second largest MFS retail network in the country, with the total value of transactions being over Rs18 billion in 2014 alone, it said.
Mobicash started with 1,000 retailers in November 2012. The rapid growth of agent network has had a significant impact on the transaction volume, which stands at above 7.3 million in 2014, growing by more than 190 percent over the same period last fiscal year, the statement said.
Aniqa Afzal Sandhu, director of Mobicash, said: “Mobicash aims at taking financial services to the remotest regions in the country.”“Our strategy of increased retail agent activity has resulted in the deployment of effective channel management processes and manifested Mobicash as the most trusted channel of money transaction.”“I am confident that Mobicash retailer network will continue to play a significant role in developing the branchless banking ecosystem in Pakistan,” she added. PR
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