Pepsi powers #MultanSultans for Pakistan Super League-4 - #HBL_PSL_4
LAHORE – Soft-drinks giant Pepsi is proud to be the title sponsor of Multan Sultans for the fourth edition of Pakistan Super League – a T20 cricket league, which comprises of six teams.
Announcements to this effect were posted by both brands on their social media feeds.
Multan Sultan team is captained by all-rounder Shoaib Malik and comprises of star players like Shahid Afridi, Junaid Khan, and Mohammad Irfan among a mix of local and international talent as part of their squad.
Having sponsored cricket and other sports for over three decades, Pepsi always brings something new to the table. This new partnership between Multan Sultans and the beverage company shows its firm commitment and affiliation with cricket and efforts to promote the sport as well as bring young talent to the forefront.
Pepsi which has previously sponsored Pakistan Cricket Team and was among the first brands to patronize cricket in Pakistan. For decades now Pepsi and Cricket go hand in hand and the credit should be given to the campaigns launched by the beverage company over the years featuring the said sport.
Pepsi is excited to see Multan Sultans’ new lineup including national and international stars such as Andre Russel, Sohail Tanveer, James Vince, and Laurie Evans. From Sohail Tanveer’s unorthodox left-arm to Laurie Evans right-arm medium-fast bowling action, Multan Sultans have all the elements to be the favorite this year. Of course, Lala’s presence is a huge advantage too. We are super excited to see the action in PSL.
Multan Sultans have kicked off the tournament – fourth edition of the star-studded PSL – against Karachi Kings today (Feb 15), and will play against Islamabad United (tomorrow) in Dubai. Rest of the matches will be played in Abu Dhabi, Sharjah, and Lahore (Pakistan).
In December last year, the Sultans dethroned the Karachi Kings as the most expensive cricket franchise for the PSL after Ali Khan Tareen-led Multan consortium won the franchise rights in $5.21 million per year for seven years.
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