Pakistan’s first platform for Storytellers; RINSTRA to be launched in December
Islamabad 28 November 2020: Pakistan has more than 76 million internet users, 37 million active social media users, and 2.4 million users added each year, yet Pakistan does not own any digital media platform.
Last decade has proven to be the revival of Pakistani film industry. Hundreds of films, documentaries and other media content have been produced, providing opportunity to talent and contributing toward the Pakistani economy. But the global pandemic has forced cinema to close and halted other activities, such as film festivals, pushing back the efforts made for the revival of the industry. Now is the time we shift to digital, overcoming the barriers for telling our story our way.
RINSTRA is Pakistan’s first short-form digital media platform for on-demand streaming and for creation of user generated original content on iRINSTRA.
RINSTRA provides entrepreneurship opportunities to emerging and established content creators and film makers in Pakistan and beyond. RINSTRA gives content creators access to a large Pakistani community around the globe.
RINSTRA started when a group of Pakistani expatriates started a volunteer organization called DICE for Distinguished Innovation Collaboration and Entrepreneurship. The mission of DICE is to create a culture of innovation and entrepreneurship in Pakistan. It works with the academic institutions and it has a network of universities across the country from University of Karachi to University of Chitral. Innovations from universities are showcased to the investors and industry. Investment in innovations and young innovators has resulted in creation of many entrepreneurial ventures.
One of the mega projects of DICE is to develop a global digital media platform which is Pakistan’s own. Pakistan is fifth largest population in the world but does not have a major digital media platform. Our story narrated by international platforms is mostly negative. To change this narrative and improve the image of Pakistan, we have to tell our story our way.
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