Spotify Welcomes Creators and Artists “Home” At Stream On 2023
Spotify unveils features and tools to grow their 500+ million monthly active users and build their careers for artists, podcasters, and creators.
Karachi: Spotify’s
second Stream On event was held
yesterday, and music artists, songwriters, video and content creators, and
podcasters from all over the world joined Spotify for a day of announcements,
inspiring stories, and hands-on demos of new tools and resources coming to the
global creator platform.
“Stream On is about all
the ways we are bringing Spotify to life and letting creators at all stages of
their careers know that we are open for business. We are focused on building
the best home for them – a place where they can establish a career, thrive and
grow and where the world can be inspired by their creativity,” Spotify Founder & CEO Daniel Ek
shared during the morning keynote presentation. He continued, “And that’s what
we’ve been doing for almost 17 years: building, improving and reimagining this
home to better meet creator needs and help them chart new pathways to success.
As we look to the future, we are excited to expand that ambition to even more
creators across new formats. We’re enabling more creativity, discovery and
personalization than ever before by providing the best resources, support, and
interactivity.”
Doubling down on
helping creators and artists be discovered
Spotify kicked off Stream On by doubling down on
discovery, revealing a reimagined
interface that leverages new visuals, and a completely new and interactive
design — all to drive deeper and long-lasting connections between creator and
listeners.
The new Spotify experience will roll out
in waves beginning today to its 500+
million monthly active users — below is a snapshot of what to expect in
Pakistan:
●
With Smart Shuffle, we’re introducing a
new way to inject new music that perfectly complements an existing playlist
with just the tap of a button.
●
Spotify is also bringing
a new playlist feature to popular
playlists like Discover Weekly, Release Radar, New Music Friday
and RapCaviar,
where users can explore each playlist track-by-track.
“Spotify
recommendations drive close to half of all users’ streams. And when listeners decide to follow a creator, they listen to,
on average, five times more of their music,” said Gustav Söderström, Spotify Co-President and Chief Product &
Technology Officer. He continued, “That’s why discoveries on Spotify—unlike
many other platforms—give creators so much more than just a fleeting moment of viral fame.
Those meaningful, long-term connections are a key part of what makes Spotify a
platform for professional and aspiring artists.”
Helping creators
build and grow audiences with new and enhanced tools.
Spotify
showcased a suite of Spotify for Artists tools that help artists find the fans
who’ll love their music most. Spotify also shared more details on the next revenue line to
help artists grow: merchandise and live
events.
●
New Concert and Merch Discovery tools will help make
sure concert-goers never miss another show. Listeners will begin to see merch
offers and concert listings in far more places across the app. If a show catches a fan’s eye, they can tap a
new ‘interested’ button to save the listing to their own calendar in the Live
Events Feed. Users can adjust their location and browse concerts worldwide, all
personalised to their taste.
●
Spotify is also
expanding its Fans First program to
include more artists, ensuring top listeners receive emails and notifications
that give them special access to concert pre-sales and merch exclusives.
“Today, there are more than ten million creators on
Spotify with over half a
billion listeners across 184 countries and markets,” Spotify Founder
& CEO Daniel Ek noted. “Think about the massive potential that
represents for creators. No matter where you are on your own creative journey
within music, podcasts or audiobooks. The potential to reach half a billion
people. And that reach is about to become more powerful with what we’ve
introduced today.”
Continuing to
help artists find success through streaming
Finally,
Spotify unveiled its annual music royalties report,
Loud & Clear.
This year’s update shows that more
artists are finding success than ever before: the number of artists
generating $1M+, as well as those generating $10,000+, has more than doubled
over the past five years. Additionally, Spotify estimates that the 50,000th highest-earning
artist on Spotify generated more than $50,000 across all recorded revenue
sources.
The
site also details how Spotify pays the vast majority of every dollar it
generates for music—nearly 70 percent—back
to the industry, and all-time Spotify payouts to music rights holders are approaching $40 billion dollars.
Welcoming
creators and artists “home” to Spotify
Immediately following the presentation, we opened the
doors of our campus in Los Angeles’ Arts District to creators for its “Play On”
event to demo new products, held workshops with top industry creators, and
shared insider knowledge on how best to use Spotify from the people who helped
develop the tools at the company. To close out the activities, we hosted an
all-female showcase to celebrate International Women’s Day.
Stream
On recording and all other information about the event can be found here.
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