#BookTok
is Revolutionizing the Reading Culture in Pakistan
The reading culture in Pakistan has always
been a bit lacking, but in recent years, it's worth noting how technology is
changing the way we engage with literature. The trend #BookTok has brought
together a community of readers and creators who share their love of books in
short, creative videos. But BookTok is not just a fun distraction; it's also a
powerful tool for promoting reading and literacy.
BookTok on TikTok is a trend being used by creators
to create short videos recommending books to their followers. It has become a
cultural phenomenon that is driving sales for books and influencing readers
worldwide. In Pakistan, BookTok has gained a considerable following, and its
impact on the reading culture is noticeable.
The youngest writer of Pakistan Maryam
Arif, who has written eight books, including two for children, has around 7400
followers on her TikTok account, where she creates videos about books, and sharing
her recommendations with her followers under #BookTok. Her videos are
informative, engaging, and fun to watch, making her a hit among users. With the
increasing popularity of her content, Maryam has received 3.2 million views on
her hashtag #maryamarif on TikTok.
Maryam's rise to fame on BookTok is an
excellent example of how the platform is promoting the reading culture in
Pakistan. The trend has given rise to a new generation of readers who are
discovering new books and authors through social media. The videos created by BookTokkers
like Maryam are not just entertaining but are also informative, introducing
readers to new books and genres.
BookTok has also created a community of
readers who share their love for books and engage in discussions about them.
Maryam's videos not only promote her own books but also share her love for
other books and authors, creating a culture of reading and exploration. Her
followers also engage with her by commenting on her videos and sharing their
own recommendations, creating a sense of community on the platform.
The impact of BookTok on the reading
culture in Pakistan is not just limited to social media. It has also driven
book sales and introduced new readers to books that they might not have found
otherwise. Publishers are now working with BookTokkers to promote their books
and reach a new audience. This trend has made books more accessible to a wider
audience, and the rise in book sales is a testament to the power of BookTok.
Following the consumer demand, the publisher has placed a separate section
(TikTokMadeMeBuyIt) for the trending books on BookTok in their stores.
BookTok is playing a significant role in
promoting the reading culture in Pakistan. It has given rise to a new
generation of readers who are discovering new books and authors through social
media. The trend has also created a community of readers who share their love
for books and engage in discussions about them. BookTok is not just a social
media trend but a cultural phenomenon that is changing the way people read and
share books in Pakistan.
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